Lead Generation Experience
Bayview Roofing
A Hudson Valley roofing company's site, engineered around one job: turning search traffic into phone calls.
Role
- UX/UI
- Frontend Engineering
- Technical SEO
- Conversion Design
- Deployment & Infrastructure
Stack
- Next.js ·
- React ·
- TypeScript ·
- Tailwind CSS ·
- Technical SEO ·
- Google Ads
Platforms
Bayview Roofing serves the Hudson Valley and greater New York market, where the buying decision is fast, local and urgent — a roof problem is rarely a considered purchase.
That shaped the entire architecture. Landing pages are built per service and per intent, each one carrying its own proof, its own call path and its own technical SEO footing. The site is designed to sit underneath a paid search ecosystem without leaking the traffic it's paying for.
The engineering work here is unglamorous and load-bearing: page speed, crawlability, structured markup, clean tracking, and a conversion path that works with a thumb on a phone in a driveway.
What I did
- Website design and frontend development.
- Landing-page architecture organized by service and search intent.
- Technical SEO — semantic structure, metadata, structured data, crawlability, Core Web Vitals.
- Conversion path design for mobile-first, high-urgency traffic.
- Google Ads ecosystem support and tracking configuration.
- Production deployment, domain, DNS and SSL configuration.
Next project
Cadillac Grill
Restaurant Website
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